November 13th 2023
In a world where every brand is trying to cut through the noise and become successful, with each passing year it becomes more and more critical for companies to understand themselves on a deeper level. This is where strong branding translated into your office space can really help to make your company’s mission, culture and overall brand values stand out both internally and externally.
Today, we’re going to give you 10 reasons why strong branding in the office space can foster a positive and engaging environment, how it can inspire your employees, and ultimately push your company to the next level.
Maintaining a Strong Corporate Identity
Strong branding leads to a strong identity. Those coming in from the outside can immediately begin to understand the values and culture of your company. Within the walls of your office, you’re able to craft the space to reflect your brand’s colour schemes, themes and proudly display your logo throughout.
Paying attention to how your office space looks helps to not only build a positive picture of you with clients or suppliers, but it also reinforces your company’s mission in the minds of your employees, strengthening your overall corporate identity.
Boosting Employee Engagement and Morale
Speaking of your employees, they want to feel valued and engaged in their work during each day. A fully branded office will, over time, boost their morale and keep them aligned with what the bigger picture looks like.
You want your employees to feel proud to work in the space, so surrounding them with a visual feast of company achievements and future goals will help to boost their creativity and determination. Give them an office they’re proud to come and work in every day. While in the process of creating this space for them, why not take a look at some wellness apps to introduce to your employees to keep them engaged and involved.
Client and Visitor First Impressions
When you have visitors or clients come into the office, any company would want to project a strong professional image. While meetings can convey that message verbally, sometimes it’s the unspoken that can ring out the loudest.
It’s critical that you choose the right office space for your business from the outset, as then visitors to your office will see the love and care that has gone into creating a space that accurately reflects you as a company. They’ll understand that they are going to be working with consummate professionals before even a single word has been spoken.
Consistency is key, and with branding this is no different. Keeping similar themes, colours and moods throughout the office is critical to reinforcing your brand’s morals, goals, and aspirations in the minds of your employees.
Rooms with vastly different décor can be quite jarring (unless of course this is the initial goal) but keeping to a central theme and replicating it throughout the office with minor changes and flairs can help to create a more cohesive branded experience. Visuals can play as much of a part as words in business, so keeping it consistent is vital.
Talent Attraction and Recruitment
A strong and appealing brand presence can be incredibly important in business when recruiting new talent. Those applying for positions in your company will visit your office and naturally want to take a look around. This is where your office branding can give them an experience that they’ll find it difficult to turn away from.
As a company which takes care of its internal appearance, you will be able to recruit and, more importantly, retain your talent and staff for the long haul.
Allowing Inspiration and Creativity to Thrive
As we briefly touched on earlier, a thoughtfully branded office space can fuel your employees’ creativity and allow them to think outside-of-the-box more freely. Whilst feeling engaged and motivated in their surroundings, they are then able to problem solve more effectively and collaborate with others in a productive and innovative way.
It can be a daunting task when trying to create a highly creative work environment at first, but when you put in the time and effort, you’ll see a huge return.
Differentiation in Competitive Markets
Too often we see companies working out of dull and lifeless office spaces, with grey walls, cubicles and the faint echoes of people talking on the phone. While success isn’t necessarily measured entirely by the look of your office, it really can play a huge part.
A well-branded office sets you apart from others in your field, showing employees, partners, clients, and suppliers that you’re in it to win it. Many companies are only now realising how integral office branding is to the image they want to project to the world, and the sooner you’re on board, the sooner you can set sail for success too.
Reinforcing Your Brand’s Mission
Let’s now run through our 3-part suite of the effect that strong office branding has on your employees specifically. Brand mission, brand loyalty, and brand advocacy.
First up, it’s your brand’s mission.
Through the branding in your space, your employees are constantly reminded about the end goal, what your company is striving for. Fostering a workforce that organically aligns with your company goals is incredibly important, because always remember that you’re taking them on the journey with you and need them to believe that it can be achieved.
Fostering Brand Loyalty in Employees
Next up, brand loyalty.
Through the constant reinforcement of your office branding, your employees will naturally grow closer to your company over time. This loyalty can spread throughout the workforce, allowing your company’s values to gradually seep into the very fabric of the business.
When your employees feel this connected, they’re more likely to stick with you through thick and thin and want to see the company succeed – all stemming from the strong brand presence in the office.
Finally, we have brand advocacy.
Over time, your employees will feel so deeply connected as a unit, they will then express positivity about the company outside of the office itself.
When promoting the company throughout social circles and even online, it further solidifies the incredible effects that a strong branded office experience can have on your workforce, and naturally and overall, as a company too.
When your employees become advocates for your brand, you’ll know you’ve hit the nail on the head, and all the stresses of the office redesign will suddenly fade away.
Branding in the office space is important. We really hope we’ve expressed that strongly enough for you today and given you enough food for thought to investigate what steps you can take next.
You’re able to customise a managed office space to your exact specifications, so if you’re after a strong brand presence, head over and take a look at our selection today!